Services
Brand Extension
Brand Guidelines for Vehicles
Communications
Products
Truck Design
Vehicle Wrap
Evolve handles brand guidelines and renderings for DNATA Canada. Our Creative Director created brand modifications, brand guidelines and consulting for Dnata Catering customized trucks.
www.dnata.com
Extending the Brand Visual Identity
Dnata required an updated version of a logo ‘dnata catering’, which was inline with the brand guidelines document used by corporate in the United Emirates.
Extending a Logo to New Applications can be Difficult
Evolve created a new brand guidelines document to establish the rules and foundation for the new truck fleet. This included precise sizing, prototyping, corporate communications and presentation materials to the branding and marketing division within Dnata.
Experience with Big Corporations
When it comes to dealing with large corporations, evolve has the experience to move at the pace of the organization, while remaining agile to the demands that the organization will have during different time zones.
Successful Prototyping
To create a successful prototype requires first establishing the budgetary requirements so that the organization is prepared and fully in the loop when it comes to x-factors such as bubbling, colour variations, and weather-proofing. After just a single prototype, we were able to obtain sign-off. This saved the organization time and money.
The Outcome
After a successful implementation, Evolve has now become the go-to source for vehicles, merchandise, and assets requiring the logo, and extensions for new pieces in the collection.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
Name Generation
Brand Visual Identity
Marketing Strategy
Web Design + Development
Marketing Strategy
Challenge
Evolve was commissioned with building the name and brand visual identity for RTO Homes Canada. With many rent to own options across Canada, our ffirm was tasked with making a bigger and more trustable brand.
Evolve developed RTO Homes from name generation, logo development, brand strategy, and go to market strategy.
Rent to Own your Dream Home Now.
RTO Homes is a company that has evolved over the years since 1997. For the past several years, the moniker Vancouver Rent to Own was used. The company required a brand refresh and corporate identity that was strong in the marketplace.
Rent To Own Canada
RTO Homes is a Rent to Own program, proudly introduced by Apex Western Homes, a BBB general contractor with more than 20 years of experience. A Rent-to-Own Agreement is a deal in which you commit to renting a property of your choice for a specific period, with the option of buying it before or when the lease runs out. Our Rent-to-Own agreements include a standard lease agreement with an Option to Buy when the lease term ends.
Trusted By Design
A key to the project was to develop a financially focused real estate brand that was fresh and had a bigger brand feel than the other competitors in Canada. Our process included over 80 hours of research, which also included looking across the border in the USA. Finding the industry leaders in the United States helped us to identify the similarities that the most successful RTO companies shared.
The Concept
We developed a logo that looks both financial and real estate-focused while utilizing an abstract icon that represents two hands coming together to form a director frame. This is the universal symbol of planning and the dream of what something can look like.
The Outcome
RTO Homes successfully launched the company in September 2020. So far the company has identified and closed multiple deals under the new moniker and brand visual identity.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
Mission Statement
Brand Positioning
New Partnerships
Consulting
Pro Bono
Summary
Evolve was responsible for binding the organization towards common goals, in a new day and age.
Hockey, Legacy and Team Work
The Canucks Alumni is a historic legacy organization. The past alumni players from the Vancouver Canucks required some unity in making certain digital decisions. Evolve joined forces on a pro bono basis, to support healthy change in the organization. We helped build the relationship between The Cooperators Insurance, and the Canucks Alumni.
Legacy Organizations Updating their Digital Communications Strategy
A Brand sometimes must review how it is communicating to the public. A brand sometimes needs to rethink the approach, and must partner with the right resources to do something truly special. The bond forged between the Canucks Alumni and Evolve Branding was important for both organizations.
Pro Bono Work
Evolve offers free resources to many organizations. We are always strategizing on ways to save our clients money. With the Canucks Alumni, our work was provided free, as part of our brand ethos to ‘make the city even better’.
Our firm provided 280 hours of work to help secure the deal between two organizations. We designed the presentations, setting consultation and early partnership ideation.
An Epic Partnership
The Cooperators & The Canucks Alumni
With a great donation comes great possibilities within an organization. The Cooperators generously supported the Canucks Alumni to start a new digital age.
The Outcome
After a mere 2 years of working together, both organizations have experienced positive change. The union forged by Evolve between The Cooperators and The Canucks Alumni has led to an ongoing agreement, ongoing donations, and great value for the Alumni and the Cooperators.
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Services
Marketing Strategy
Marketing Direction
Analytics
Reporting
Products
Senior Marketing Director Brad Sherwin was the Marketing Director at A&W Canada for 3 years. He was a part of iconic campaigns in Canada.
Experience with the Big Brands
Brad Sherwin served as Marketing Director, Sales Promotion from 2001 – 2004.
Big Budget Marketing Campaigns
When launching a national campaign it is critical to do it with someone who has been there and done that. With Brad’s integral involvement in the communication department in the early 2000’s, a foundational understanding that was lent to our agency was established.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
Mixed Reality Implementations
Mixed Reality Presentations
IP Safe Presentations
Accelerated Learning
Products
Evolve creates pitches that are impossible to replicate by using Mixed Reality presentations.
Mixed Reality is the Future
Evolve is utilizing mixed reality to present concepts in a completely new way. We are limiting the risks of Intellectual Property theft by using holograms that cannot be photographed, recorded, replicated or emailed.
Presentations Made Easy
Have a complex presentation? We create internal presentation screens that you can read from, while presenting a keynote speech. This is done with holograms.
Hololens Integrations
New Technology
Mixed Reality makes it possible to use a computer or tablet that is a hologram. With full hand and finger articulation, the Microsoft Hololens is capable of seeing the hands type on a hologram. This technology is similar to Augmented Reality and Virtual Reality, except that it can scan and read an environment for a more natural and intuitive experience.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
The primary purpose of this project is develop a unique, trustworthy and technology focused visual brand identity and website presentation. This ensures that increased website traffic converts to increased business inquires, and better equips sales representatives to acquire new business. The best way to achieve brand recognition, is to present ASCERA’s process in a visually engaging way with film production that will demonstrate the unique processes, technology, resources, and team’s expertise. This achieves a brand visual identity that communicates reliability, trust, professionalism and very clear brand promises.
Company
ASCERA is a future focused glass and ceramic vape cartridge project. The best oils are the product of quality flower.
Brand Essence
We captured material that is highly cinematic, which has built immediate trust in the brand. By showcasing the depths of services, process, the management team, and a glimpse of the business model, a unique brand position was be formed. This gives viewers the best possible impression on the company.
Brand Relevance
Our mission was to humanize the brand to create an emotional connection with the ceramic technology. This is achieved by developing a brand personality that the ideal client identifies with the brand. We did this with our brand essence video of a diverse range of sophisticated professionals, from all parts of the world to illustrate the elegance and social acceptance of using vapourizers in a modern busy day life. We positioned it as something simple, something fun, something that can add the perfect amount of joy to your busy life.
Brand Perception
Brand perception translates to perceived value & capability. When a company looks bigger, it gives new potential customers the comfort and confidence that the company can deliver on its promises. Often times customers want to do business with the best company, which is ACERA. The website educates customers how ASCERA is revolutionizing the vaping industry. The website reflects on company size: the quality and quantity of content serves as a value-based platform to educate potential clients, and ultimately act as a sales tool.
Brand Recognition
We create brand recognition by emphasizing the unique selling points, and key performance indicators of the company. This entails getting a better understanding of the business model, and what differentiates the company from the other vape tech companies in Canada. We develop a brand position by researching all of the
competitors and building a strong voice for the brand.
The Outcome
Since the business has primarily marketed itself through word-of-mouth, the referrals have been much stronger with a visually engaging website, a strong media kit, that loads quickly and is design responsive on all devices (looks great on all mobile phones, tablets and computers). Within one month of the brand launch, ASCERA sold over 200,000 units of ceramics.
More Projects More Experience
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
- Brand Visual Identity
- Logo Design
- Brand Guidelines
- Commercial
- Print Consulting
- Custom Printing
Summary
Evolve was contacted by ReviveKit owner Tony Jang in 2015. The concept was to create a hangover relief supplement, that was contained in a simple capsule. We rebranded ReviveKit to appear more calming, peaceful and modern.
Hangover Supplement
Hangovers suck. ReviveKit is a hydrating capsule using Milk Thistle, Ginger Roots, Indian Gooseberry, and dietary vitamins to supplement the liver. This helps protect the internal organs that are responsible for hydration, control of nausea and other unpleasant side effects from drinking alcohol.
A modern, calming and industry-leading brand position.
Evolve produced a remarkable brand visual identity system for ReviveKit. We consulted on print styling, paper texture, metallic colour swatch, and also which printer would provide the best cost, value and benefits to the organization.
The result was a timeless brand.
Your Hangover Remedy
Metallic Ink + Paper Stock
We specialize in metallic print consultation and the paper stock needed to have the right feel. The ReviveKit brand required a custom blue ink, developed by Glenmore Printing.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
Services
• Name Generation
• Research Compendium
• Brand Guideline Document
• Responsive web pages on all devices and browsers
• Packaging Design
• Enhanced UI / UX Design
• Custom Menu Dropdown for ease of use
• Custom CTA (Call to Action)
• Lead Generation Video (conversion focused)
• Viral Concept Video
• Capturing production stills to recycle content
• Google Analytics + Google AdWords
Company
Pontus Water Lentils is a Canadian aquaponics operation specializing in the organic and sustainable production of water lentils and water lentil protein powder. The highly nutritious plant and its botanical curiosities have been studied more in-depth in the last decade – its advantages being realized concurrently with the accelerating narrative of of traditional agriculture’s adverse impact and carbon footprint (such as livestock and meat production). Pontus serves to cater to the growing consumer base shifting from meat-based diets to plant-based diets.
Brand Essence
Pontus is a vertical aquaponics company, that specializes in plant-based protein.
Now, one more time in English.
Pontus creates stacked water trays, that essentially use fish and fast-growing plants to feed each other in a sustainable loop. The fish eat the plants, the plants grow from the fish living in the water. When applied vertically (stacking plant water trays), the ability to save massive amounts of farm land, grasslands, and forests becomes possible. Pontus will eventually build skyscrapers that will feed cities, towns, and villages. The technology can be built anywhere on the planet and even one day in outer space. Evolve was hired to simplify all of this extraordinary information, into a logo.
UI/UX Design
Our goal is to give users an intuitive and pleasurable experience. Good UX design creates a positive experience for your user by anticipating—and fulfilling—their needs.
Design Mechanism
The concept is based on the plant’s mechanism. Since you have to plant lentils in full sun, the growth of lentils is dependent on the cycle of the sun. We can deliver consistent year round harvest because it doubles every 13-32 hours to be harvested everyday – hence the rotation of the sphere represents the cyclical nature of harvesting this plant.
The Pontus icon represents verticality, water usage, cyclic plant growth and also sustainability to the highest level. We use a class oval sphere to represent the renewable nature of our technology.
Brand Positioning
An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value. In this case, we positioned Pontus as the go-to plant-based protein to target the biggest challenge; world hunger and future sustainable agriculture for the planet.
The Outcome
Pontus became a publicly-traded company on the TSX (Toronto Stock Exchange) and drew a large amount of attention, partnerships, and investments into the company. Evolve championed the brand visual identity, website, brand strategy, mission statement, and brand voice together with Victoria Bennett from BMW Consults.
“We achieved a great amount of success going public, which helped us raise money for the first facility build. The brand identity, web experience, and the 3D Modelling became the critical factors in raising money quicker in the final build stages.”
– J. R. Lopez
CXO, Pontus Water Lentils
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
