Pre-production is the most important part of film and video planning. This stage always includes shot planning, concept building, creative direction and marketing feasibility testing. There are many other branches of pre-production, including; costuming, character sketching, set decoration, light theory, sound production planning, dialogue, writing, producer activities, location scouting, and accounting.
Sometimes, when the budget is just right, we provide storyboarding for a clients commercial or video campaign. These storyboards are complex and take hundreds of hours to perfect. These help the director see with much more clarity, when shot planning and location scouting.
Storyboards by John Lund