Services
The primary purpose of this project is develop a unique, trustworthy and technology focused visual brand identity and website presentation. This ensures that increased website traffic converts to increased business inquires, and better equips sales representatives to acquire new business. The best way to achieve brand recognition, is to present ASCERA’s process in a visually engaging way with film production that will demonstrate the unique processes, technology, resources, and team’s expertise. This achieves a brand visual identity that communicates reliability, trust, professionalism and very clear brand promises.
Company
ASCERA is a future focused glass and ceramic vape cartridge project. The best oils are the product of quality flower.
Brand Essence
We captured material that is highly cinematic, which has built immediate trust in the brand. By showcasing the depths of services, process, the management team, and a glimpse of the business model, a unique brand position was be formed. This gives viewers the best possible impression on the company.
Brand Relevance
Our mission was to humanize the brand to create an emotional connection with the ceramic technology. This is achieved by developing a brand personality that the ideal client identifies with the brand. We did this with our brand essence video of a diverse range of sophisticated professionals, from all parts of the world to illustrate the elegance and social acceptance of using vapourizers in a modern busy day life. We positioned it as something simple, something fun, something that can add the perfect amount of joy to your busy life.
Brand Perception
Brand perception translates to perceived value & capability. When a company looks bigger, it gives new potential customers the comfort and confidence that the company can deliver on its promises. Often times customers want to do business with the best company, which is ACERA. The website educates customers how ASCERA is revolutionizing the vaping industry. The website reflects on company size: the quality and quantity of content serves as a value-based platform to educate potential clients, and ultimately act as a sales tool.
Brand Recognition
We create brand recognition by emphasizing the unique selling points, and key performance indicators of the company. This entails getting a better understanding of the business model, and what differentiates the company from the other vape tech companies in Canada. We develop a brand position by researching all of the
competitors and building a strong voice for the brand.
The Outcome
Since the business has primarily marketed itself through word-of-mouth, the referrals have been much stronger with a visually engaging website, a strong media kit, that loads quickly and is design responsive on all devices (looks great on all mobile phones, tablets and computers). Within one month of the brand launch, ASCERA sold over 200,000 units of ceramics.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
- Brand Visual Identity
- Logo Design
- Brand Guidelines
- Commercial
- Print Consulting
- Custom Printing
Summary
Evolve was contacted by ReviveKit owner Tony Jang in 2015. The concept was to create a hangover relief supplement, that was contained in a simple capsule. We rebranded ReviveKit to appear more calming, peaceful and modern.
Hangover Supplement
Hangovers suck. ReviveKit is a hydrating capsule using Milk Thistle, Ginger Roots, Indian Gooseberry, and dietary vitamins to supplement the liver. This helps protect the internal organs that are responsible for hydration, control of nausea and other unpleasant side effects from drinking alcohol.
A modern, calming and industry-leading brand position.
Evolve produced a remarkable brand visual identity system for ReviveKit. We consulted on print styling, paper texture, metallic colour swatch, and also which printer would provide the best cost, value and benefits to the organization.
The result was a timeless brand.
Your Hangover Remedy
Metallic Ink + Paper Stock
We specialize in metallic print consultation and the paper stock needed to have the right feel. The ReviveKit brand required a custom blue ink, developed by Glenmore Printing.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
Services
• Name Generation
• Research Compendium
• Brand Guideline Document
• Responsive web pages on all devices and browsers
• Packaging Design
• Enhanced UI / UX Design
• Custom Menu Dropdown for ease of use
• Custom CTA (Call to Action)
• Lead Generation Video (conversion focused)
• Viral Concept Video
• Capturing production stills to recycle content
• Google Analytics + Google AdWords
Company
Pontus Water Lentils is a Canadian aquaponics operation specializing in the organic and sustainable production of water lentils and water lentil protein powder. The highly nutritious plant and its botanical curiosities have been studied more in-depth in the last decade – its advantages being realized concurrently with the accelerating narrative of of traditional agriculture’s adverse impact and carbon footprint (such as livestock and meat production). Pontus serves to cater to the growing consumer base shifting from meat-based diets to plant-based diets.
Brand Essence
Pontus is a vertical aquaponics company, that specializes in plant-based protein.
Now, one more time in English.
Pontus creates stacked water trays, that essentially use fish and fast-growing plants to feed each other in a sustainable loop. The fish eat the plants, the plants grow from the fish living in the water. When applied vertically (stacking plant water trays), the ability to save massive amounts of farm land, grasslands, and forests becomes possible. Pontus will eventually build skyscrapers that will feed cities, towns, and villages. The technology can be built anywhere on the planet and even one day in outer space. Evolve was hired to simplify all of this extraordinary information, into a logo.
UI/UX Design
Our goal is to give users an intuitive and pleasurable experience. Good UX design creates a positive experience for your user by anticipating—and fulfilling—their needs.
Design Mechanism
The concept is based on the plant’s mechanism. Since you have to plant lentils in full sun, the growth of lentils is dependent on the cycle of the sun. We can deliver consistent year round harvest because it doubles every 13-32 hours to be harvested everyday – hence the rotation of the sphere represents the cyclical nature of harvesting this plant.
The Pontus icon represents verticality, water usage, cyclic plant growth and also sustainability to the highest level. We use a class oval sphere to represent the renewable nature of our technology.
Brand Positioning
An effective brand positioning strategy will maximize customer relevancy and competitive distinctiveness, in maximizing brand value. In this case, we positioned Pontus as the go-to plant-based protein to target the biggest challenge; world hunger and future sustainable agriculture for the planet.
The Outcome
Pontus became a publicly-traded company on the TSX (Toronto Stock Exchange) and drew a large amount of attention, partnerships, and investments into the company. Evolve championed the brand visual identity, website, brand strategy, mission statement, and brand voice together with Victoria Bennett from BMW Consults.
“We achieved a great amount of success going public, which helped us raise money for the first facility build. The brand identity, web experience, and the 3D Modelling became the critical factors in raising money quicker in the final build stages.”
– J. R. Lopez
CXO, Pontus Water Lentils
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
Comprehensive Brand Visual Identity System for Tasty Indian Bistro and the sub brands (Tasty Indian Kitchen + Tasty Indian Lounge). We identified the best design trends, and smartest long term design investments for the Tasty Indian Bistro brand, when expanding nationally.
Company
Conceptualized by Mr. Avtar Saini, the legendary hotelier from Gujarat (India), Tasty Indian Bistro is the precise answer to authentic Indian hospitality. The decor and experience in all of the
restaurants is luxurious and befits the fine dining space. The owners and management regulate a very high standard of “guest” services. Corporate culture and “guest” services is treated with very high regard.
Brand Function
The goal was to amalgamate North American and Indian culture in a way that had never been done before. By shooting film with the Red Epic Dragon 6K, we captured the brand essence and demonstrated a photographic styling that immediately conveys the Tasty experience.
We create brand recognition by emphasizing the sheer quality of services, professionalism, resources, team of expertise, and success acquired by Tasty Indian Bistro. The best way to demonstrate quality is through visually engaging film production. By utilizing state of the art camera technology, editing techniques, colour grading, shot styling and lighting preparation, we achieved a specialized, fine dining, experiential brand video. A brand essence video is highly engaging and effective as a sales tool for sales reps and marketing applications. This also gives a strong value proposition in regards to brand recognition and overall brand appeal amongst the Canadian marketplace.
Brand Awareness
We build awareness by focusing on the company story, leadership, resources, integrity, and specific case studies on customers who have been impressed with Tasty Indian Bistro. We can build a brand in the leagues of Nobu, Gymkhana, Hakkasan, Cactus Club and the Keg. It will take time and significant resources to achieve a highly effective brand visual identity. Tasty Indian Bistro has the potential to become one of the only nationally known Indian fine food restaurants in Canada. This further reinforces the necessity of a strong brand identity and awareness to communicate Tasty Indian Bistro’s values at all touch points. National brand awareness is a goal of Tasty Indian Bistro.
Trusted By Design
Clear space is the area surrounding our logo that must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all our communications. The minimum clear space is 50% of the height of the entire logo. It is sometimes necessary to increase and decrease the logo depending on the print area. Always keep in proportion. Always ensure the text is legible.
Brand Assets
This is an example of how our branding would be best applied to maintain consistency of look and feel on print, packaging, employee manuals, menus and merchandise.
The Outcome
We customized a shooting style, and overall motif that is satisfying, inviting, clean, and fine dining-focused which resonates with the B2C demographic of viewers. We created a transparent business profile and brand experience film, showing the company’s approach, resources, and services. This builds trust in the company’s offering, while retaining a fresh and approachable feel.
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make a RFP (request for proposal)
to get us started on yours.
Services
Evolve was responsible for the overall brand visual identity, including name generation, logo, brand guideline and media. The focus was Hollywood level cinematography, where its brand essence video became the main conversation at each brand touch point.
Company
Confidential
Brand Essence
What do the Brands of the future look like? Where does this brand fit into the future? Timeless branding means future-proofing the business. We envisioned Imaginere to be a tech-focused production company, leveraging the latest technology to take a project from concept to production. This is all built on the foundation of a strong brand identity. The stages of developing a brand, involve determining the brand values, its core promise and the main brand drivers prior to developing the visual concept. This is what we mean by “brand essence” its visual identity reflects the brand personality. Imaginere was built to be a creative birthplace for content creators, a place where imagination becomes reality.
UI/UX Design
The Imaginere name is derived from ancient latin. It comes from the word imagin, which means to dream and ideate. The name was created to sound bankable and corporate but inspiring at the same time.
Cinema
Being a company that funds film and television projects, we built a brand that is cinematic, profound and powerful.
The Outcome
Imaginere provides turn-key executive producing, marketing and distribution services. They are project managers, casting, producers, marketers, and financial managers, and are on your team. It’s like having the expertise of a major studio backing your project, without the major expense.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
Services
- Brand positioning
- Marketing strategy
- Product design
- Media consulting
- SEO
Products
This dermatologist-recommended skincare has multiple lines suitable for all skin types. It’s a comprehensive approach to creating and maintaining healthy, glowing skin. Racine is the ultimate spa at home experience.
Brand positioning
With brand positioning, we consider how the brand appears in the mind of your customers. The goal is to create a unique and lasting impression in a way that communicates trust, authenticity and reliable results. We positioned Racine, by making the direct link between the product’s value proposition and the brand’s promise, shaping the market’s perception of the brand’s potential. This was achieved with smart design, for we view design as a silent ambassador of your brand. Powerful branding depends not only on aesthetic features of brand elements but on the details such as message and emotional appeal standing behind it.
Marketing strategy
We design with its marketability in mind. The overall brand is what captivates the potential customer to visit your website. For Racinne, we focused on achieving high conversion rates by developing a brand identity that was intriguing and trustworthy. Coupled with a strong SEO strategy, we achieved international brand awareness. This identity was solidified when we clearly determined the brand touchpoints, and how to consistently communicate the brand both internally.
Trusted By Design
The logo is the most prominent symbol of brand image and the foundation of an effective marketing strategy, enabling its connection with the target audience. The brand guide is the most critical component of the brand foundation. Evolve took the role of brand consulting, by establishing the rules for logo placement, color palate, typography and overall tone of voice, forming a brand personality their audience can build an authentic connection with.
The science behind the design
- User research
- Marketing research
- Creative search
- Choice of style direction
- Choice of color palette
- Testing in different sizes and environments
The Outcome
We refined Racine’s visual identity system, that made them a competitive international brand. The level of consistency across all assets (digital and print) created a level of trust among their customers that matched the quality of their products.
We turn businesses into brands.
Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
With a lifetime of people experience, real estate Angelo Dehideniya became a realtor with the aspiration of fulfilling his promise which is to deliver the highest level of customer satisfaction while culminating and forging new relationships.
“My promise to you it to help you in the most efficient manner possible all while maintaining your best interests at heart. Whether you are looking to sell your house or looking to purchase your first residence, I will assist you every step of the way.”
His goal is to always make decisions to carefully understand and deliver on your unique needs for real estate. It is by this creed he will develop a memorable experience, and unsurpassed value.
A young black man; Kayode, early 20’s, and his 3 closest friends lead different lives. Inspired to pursue an academic
presidency by his mysterious professor, Kayode begins to wrestle with the temptations of organized crime. After giving in to his
second criminal act, all 4 of the young men’s lives spiral into chaos. While being pursued by the police and a vicious gang, a choice
must be made. Continue to pursue academics and school presidency, or give it all up to save his best friends.
Services
Branding / Photography / Graphic design / Web design / Marketing Management
Products
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Branding Had To Be Perfect
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
ReviveKit Refreshed After Every Party
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Your Hangover Remedy
Trusted By Design
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ips
The Outcome
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
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Want a proposal?
We Make custom proposals, please make a RFP (request for proposal) to get us started on yours.
We carefully monitor, analyze, audit and optimize by starting with research. Then we are able to start developing numbers and project budgetary outlines. It begins with a strong discovery session, commonly referred to as ‘a brief.’
