Brad Sherwin

Senior Marketing Director

Results Driven | Accomplished Presenter | Active Listener | Highly Resourceful | Fiscally Responsible | Customer Focused | Creative Problem Solver
IKEA, A&W Canada, General Motors, Volkswagen, Credit Counseling Society, Yokohama Tires

Summary

Experienced marketing professional known for engaging, influencing and leading diverse groups to produce outstanding results. Proven track record of establishing strong relationships with stakeholders and suppliers built on mutual respect, integrity and results. Extensive experience in developing and executing brand, business and communications strategy, public relations, event and media management.

Credit Counselling Society (Aug 2013 – Jun 2017)

Mr. Sherwin was directly responsible for the campaign of Canada’s largest non-profit credit counselling agency, Credit Counselling Society, he was selected to take on the Director of Marketing position for four years. He developed and oversaw an award winning ‘Debtman’ campaign that have increased the following results:

Inquiries by 25%
Appointments by 34.9%
Website traffic +33%
General awareness by 73%

This was all accomplished in its very first year of the campaign launch. Furthermore, this campaign earned the following awards as additional recognition for advertising effectiveness:

Two Bronze Cassies Awards:

1. Best Insight
2. Off to a Good Start

Yokahoma Tire (Canada) Inc.: (2005 – 2008)

After achieving such substantial results for a world recognized brand like Volkswagen, Mr. Sherwin took on Yokahoma Tire (Canada) Inc. as an account, where he contributed as the Marketing Communications Manager for three years.

Volkswagen (1995 – 2001)

Here with Volkswagen Mr. Sherwin was designated as their corporate Account Supervisor for a total of six years, where his focus was the Beetle campaign.

Expertise

Strategic Planning
Brand Development
Key Account Management
Brand Positioning
Social/Media Strategy
Market Research and Analysis
Event Planning
Media Management
Public Relations

Expertise

Strategic Planning
Brand Development
Key Account Management
Brand Positioning
Social/Media Strategy
Market Research and Analysis
Event Planning
Media Management
Public Relations
+1 (604) 396-4166